Quidco

FEEDING THE UK WITH JUST EAT.

Goal.

UK Market
// New Member Acquisition

Strategy.

  • Bespoke designed creatives to engage our target audience.
  • A viral dynamic used to drive brand awareness and customer acquisition.
  • Brand amplification via our house Student Saviour social networks.
  • Supported with Paid Media to help drive campaign reach.

Results.

Member Acquisition
// 1 Week
10,000+
Member Acquisition
// 1 Month
27,000+
Viral Organic
Social Shares
10,000+

Our Strategy

Quidco were working with one of the world’s leading takeaway brands towards one goal: Sign up new members.

Tasked with direct KPI’s focused on generating sign ups and orders. Quidco reached out to a handful of major youth media organisations in the country to help with the task.

In response we designed a marketing strategy that could cut through other media noise, and engage Gen Z at scale. An organic and paid social media content strategy centred on getting the UK excited about food, and making sure Just Eat is at the forefront of their mind when they need it most.

Simultaneously, we were educating new customers about the savings benefits they could receive by utilising Quidco in the future.

The Result? In 1 month our strategy of combined media communications allowed us to bring Quidco to a new mass market at speed, outperforming all other student & national media brands combined, who were competing for the same space.

Cathryn Harrison,
Head of Affiliates at Quidco

“We love working with Student Saviour. The speed at which they can deliver cost-effective results is unprecedented and the team are incredibly knowledgeable, engaged and always happy to take on feedback.”


HAVE A PROJECT IN MIND?

We’d love to hear from you.

Are you looking for a growth partner that will put your brand in front of students, at the right place & the right time?

Submit your enquiry and we’ll get back to you as soon as we can.

Or get in touch at hello@177.media