UK Student Market
// Reach, Engage & Sign Up Students
New Users Acquired
// 1 Month
Vouchercodes is committed to delivering the very best money saving solutions to shoppers here in the UK. From fashion and food to travel and beauty, they partner with over 5,000 brands, retailers and restaurants online and in-store.
In 2019 Vouchercodes launched VC Students, an extension of their current offering focused on the student market. VC Students tasked us with driving sign ups to their new student hub, through student verified accounts. They needed a campaign that was agile and driven at scale, maximising performance in the highest ecommerce value time of the year, the Black Friday & Pre Christmas period.
In response we designed a multi channel marketing strategy that engaged our in house student affinity network at speed. A combined content strategy across organic and paid social media, focused on driving widespread user sign ups.
The Result? Making the most of every opportunity to convert within the short 1 month time frame available, our combined media marketing strategy outperformed leading student media organisations competing in the same digital space.
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