Goal.
European Market
// Reach, Engage & Sign Up New Users
Strategy.
Results.
App Installs
New Account Activations
Our Strategy.
Curve is a Fintech platform that consolidates multiple cards and accounts into one smart card and app, working like a normal bank card that can be used anywhere in the world that accepts MasterCard.
After working with Curve on their UK student programme & out performing all other UK brands combined, Curve came to us to help take their customer acquisition strategy to the next level and to increase their rate of growth across Europe. In response, through our expertise, testing and understanding of the market, we identified audiences within each European territory that resonated with the Curve offering. Localising by language and culturally relevant content. Within these audiences we shared relevant and meaningful content to introduce and explain how Curve benefits users, while fully testing various creatives and incentives to maximise performance across all territories.
The Result? Working with Curve on a long term full funnel marketing campaign, allowed us to optimise for the best performance within our client needs, every step of the customer journey. In doing so we worked on a collection of brand amplification campaigns using a variety of our tools. Signing up tens of thousands of new members within Curve’s CAC goals.
With the help of our in house affinity network Student Saviour we introduced the brand to a new youth market via organic and paid social media with an international reach, supported by the foundations of language localised media articles. We then worked with Curve to incorporate a sign up bonus for users, to help incentivise an international growth in users. Introducing the business to the UK Gen Z youth market, we also created and promoted a viral competition mechanic for students.
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